TV presenter Iolo Williams has joined forces with the MetalMatters programme run by ALUPRO to call encourage residents of Torfaen and Rhondda Cynon Taff (RCT) to recycle more.
The average household in the Torfaen Borough using over 60 million items of metal packaging each year and the RCT Borough using 106 million items (joint total 166 million).
The campaign is being backed by Waste Awareness Wales and the metal packaging industry, and hopes to educate people about what happens to metals after they have been collected via leaflets, advertisements in local newspapers and radio, as well as online via the council websites.
Iolo Williams said: “As a nature lover I’m passionate about caring for the environment, and getting in the recycling habit at home is one way we can all help to make a difference. Just think of all the things we use in our kitchens and bathrooms that are packaged using metal – food tins, drink cans, foil trays and aerosols – these items can all be easily recycled over and over again! I think this is a great campaign and I’m delighted to be supporting it today.”
Andrew Osborne, campaigns & recycling officer, Waste Awareness Wales, supported the call to action saying: “We’re asking residents to get in the habit of recycling metal packaging that they use every day in the home. A small action like simply putting your drinks can or food tin in the recycling bin or bag will make a big difference to the environment as well as helping Wales meet its recycling targets.”