In the past decade polycarbonate and plastics have grabbed market share away from canmakers. But now the tide is turning and canmakers need to wake up and grab the headlines. Consumers are waking up to the fact that plastic bottles are swamping the marine environment. The UK media giant Sky TV News has spearheaded a campaign to highlight the way the planet is clogging up with plastics. They report that: Plastic waste has been described as a "planetary crisis" by the UN. In the UK alone, we use 35 million plastic bottles every day.
Canmakers need to crank up their PR experts to spread the word that cans are lightweight, recyclable and do not pose any greast threat to the marine environment. Well all said and done aluminium is one of the commonest elements on the planet. The canmaking industry and its trade bodies need to be loud and clear that cans are the more benign alternative to plastics.
It seems like madness the effort expended in selling bottled water. Western nations spend $millions providing quality drinking tap water to its people. Yet recent decades have seen lorries trundling hither and thither carting plastic bottled water to supermarket aisles. For all those Global Warming pundits this is even more a scene of mass craziness. Anyway one group has started to make an effort to slow the madness. The Tapwater.org movement certainly seems to us to be worth consideration. Another issue canmakers need to heed is the new UK sugar tax.