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Covering New Ground For Metal Packaging Recycling

- Oct 30, 2018 -

In addition to the proven campaign tactics, which include two direct mail drops to every household in the four London Boroughs involved in the campaign, we’ve added tram and tram stop advertising. Then last weekend the first of our Look Walkers hit the streets of Kingston to talk directly to shoppers about the campaign.

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Kitted out with their highly-visible displays the team spoke to Saturday afternoon shoppers in Kingston’s busy town centre. The tactic enables us to reinforce the messages that residents have received so far through their letterboxes, and will be seeing on their Council’s recycling vehicles over the coming weeks and months.

Feedback on the campaign was overwhelmingly positive, with recall of the leaflets scoring very highly from residents of Kingston, and visitors from the other three Boroughs — Croydon, Sutton and Merton. There were also comments from non-residents, who wished their councils were promoting recycling!

The MetalMatters street team will be visiting .Kingston, Sutton, Wimbledon and Croydon shopping centres over the coming weeks, so if you’re in the area keep an eye out for them!


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