Rexam has announced the first commercial use of the Metal Recycles Forever logo in the UK market, printed on cans produced for micro-brewing customer Concrete Cow.
Speaking on behalf of Rexam, European sustainability manager Matthew Rowland-Jones says, “We’re delighted that Concrete Cow has decided to use the logo and see this as an extremely positive step in the right direction. We are now focussing on encouraging more of our customers to include the symbol on their cans, in a bid to change consumer attitudes to recycling. As Europe’s largest beverage can maker, we have a responsibility to support and encourage consumers to recycle their cans, through on-pack and wider marketing communications.”
Dan Bonner, owner of Concrete Cow Brewery says, “For us, the can in which we package our beer is a key marketing tool, which has to capture the personality and the soul of our brand. By displaying the Metal Recycles Forever logo on our can, we emphasize the role our consumers can play through recycling. And we make it clear that sustainability is important for us, and is in line with our own values.”