On the basis of product management, digital interconnection between consumers and businesses, the establishment of the three goods online and offline, on the one hand, help enterprises to establish a consumer label ID system, digital consumer, allow enterprises to more easily identify; on the other hand, the consumer behavior data online and offline interaction based on customer relationship management to help enterprises to establish the Internet (SCRM) system, the accumulation of consumer management data, more easily insight, analysis of consumer preferences, to provide more accurate and personalized service experience for consumers. With the help of mobile Internet, cloud computing, big data and other technical applications, to help enterprises build O2O data capabilities, such as Coca-Cola "one tank one yard" (Figure 4).
Figure 4 Coca-Cola "one tank one yard"
AR augmented reality technology (digital image recognition) and metal packaging AR augmented reality technology is a new technology of real world information and virtual world information seamless integration, is the original in the real world, the scope of a certain time and space is difficult to experience the entity information (video, audio, image, model, 3D flash animation), through computer simulation technology, and then superimposed, the application of the virtual information into the real world, is perceived by the human senses, so as to achieve realistic sensory experience beyond. Real environments and virtual objects are superimposed on the same screen or space in real time. AR augmented reality technology is closely related to image recognition, 3D modeling, real-time tracking and registration, scene fusion and so on.
In the metal packaging graphic design process, select a graphic as part of the AR image recognition, identification through the AR software development for the AR zone scanning metal on the package, you can experience the AR technology brings the senses. Coca-Cola metal tank as an example, we can select the "COCACOLA" area as AR recognition area, through the Coca-Cola special AR APP scan the area, you can experience the promotional video and Coca-Cola product related 3D virtual model or animation every kind of information.
In conclusion, AR augmented reality technology is used in the field of metal packaging, metal packaging will be a revolutionary way to subvert the creative design, printing and packaging break the plane frame, connecting the cloud database to provide diversified (video, audio, animation and other forms of flash or 3D model), vivid and interesting, updated in real time, massive information targets, the interaction between consumers with the enhancement of product, enhance consumers' desire to buy the products of the sensory experience and greatly promoted the product marketing and brand promotion.
RFID electronic tag and the metal packaging digital RFID tag is a new type of wireless radio frequency identification technology for data exchange through electromagnetic induction coupling radio frequency spectrum in the. The metal packaging enterprises through the establishment of RFID product traceability system platform, the system consists of RFID data acquisition system, electronic tag, reader (front-end processing system) and database software platform (back-end processing system), to achieve anti fake function. RFID product traceability system platform with innovation, data security and validation fast, easy to use features, the use of RFID tags only global codes (UID) features can not be copied, the database information associated with the formation of UID and products, consumers can carry the information of mobile phone products to verify whenever and wherever possible with NFC function by itself. RFID product traceability system platform not only has the anti-counterfeiting function, but also can do warehouse management, effectively prevent the fake, Cuanhuo, protect the rights and interests of consumers.
RFID tags are used in the field of metal packaging with the following advantages.
First, the product traceability, identification function. The RFID tag has a unique code, equivalent to each product issued identity card, and because it is carrying electronic information, data content via the password protection, which content is not easy to be forged and altered, compared with other anti-counterfeiting labels, can have more security products. And because of its uniqueness, resulting in imitation difficult. The use of RFID electronic tags can really help brands, to achieve security cuanhuo.
Second, penetrating and barrier free reading. RFID electronic tags can penetrate paper, wood and plastic and other non-metallic or non transparent materials, which can be embedded in the metal packaging, to track the flow of products, to prevent malicious damage and disassembly.
Third, data reading and writing function. Without contact, you can directly read or write information to the RFID tag at a certain distance, and the contents you write can be changed many times. Therefore, the use cost and efficiency can be reduced to a great extent.
Fourth, miniaturization and diversification. The RFID tag is not limited by size and shape in reading, and does not need to match the size and quality of the metal material in order to read the accuracy. In addition, the RFID label develops in a compact and diversified way to fit different types of metal packaging products, such as embedded RFID electronic labels for Coca-Cola metal cans.
Metal packaging digital first to achieve the integration of the whole industry chain of the product, the product can be traced back, ensure the safety of the product; secondly, to enhance the interaction and experience between consumers and products of the enterprise; finally, it can help enterprises to upgrade the O2O data and brand marketing capabilities. "Everything can be digitized will be digitized, with the continuous development of mobile terminal equipment and networking of the growing popularity of metal packaging will also go on the road of digitalization.