A new survey by Canadean finds that one in five (22%) consumers consider tinned food difficult to open. With British consumers spending over £8bn on the most convenient food products, manufacturers will increasingly adopt easier to open packs such as pouches for vegetables, soups, meat, and fish.
Of British consumers, an incredible 22% find tinned food difficult to open. However, young adults are the most frustrated when it comes to opening their tinned tuna or beans: 28% of 25 to 34 year olds find tinned food difficult to open, compared to 16% of over 55s. Ronan Stafford, senior analyst at Canadean says: “Consumers want instant convenience, particularly young adults looking for a quick lunch or dinner solution. While there’s a minimal amount of time saved between opening a food can and opening a bag or a pouch, young consumers simply don’t want the hassle of finding a tin opener or struggling with a ring pull.”
Ambient fish is one category where demand for easy-to-open packaging will drive a shift away from food cans and towards packs such as pouches. Demand for pouches in this market will grow from 8.7 million packs in 2013, to 15.1 million packs by 2018. Stafford comments: “While pouches’ market share will still be niche compared to the share held by food cans, their rapid growth shows how offering a more convenient pack format can revitalise sales among younger consumer groups. Brands such as Heinz and John West have led the way in developing new pack formats for tinned food – others will quickly follow.”